If you have small or deep-set eyes and want to make your eyes pop use a light eye shadow color on the eyelid, especially below the crease, bordering your eyelashes.
After applying concealer and/or foundation, prep your eyes with an eye shadow base. This will make the silvery white eye shadow stay put along with the rest of your eye makeup.  Sweep a contour shade across your lids above the crease. For fair skin, try a taupe shade. If your Olive skinned, try a chocolate brown. For dark skin, a smoky brown eye shadow will suffice. Concentrate more of the taupe/brown eye shadow in the crease to give depth to your eyes. Choose your favorite silvery white eye shadow to apply below the crease. After applying, use a soft eye shadow brush or a cotton swab to blend the border between your taupe/brown eye shadow and the white eye shadow. Use a soft eye shadow brush to apply more of the silvery white on your brow bone, beneath the arches of your eyebrows.