AAW Chairman and CEO Faisal Ali Al Mutawa and Undersecretary of Ministry of Youth Affairs Sheikha Al-Zain Al-Sabah while signing the Memorandum of Understanding.

KUWAIT CITY, May 27: Following the designation of Kuwait as the Capital of Arab Youth for 2017 by the Arab League, Ali Abdulwahab Al Mutawa Commercial Co (AAW) on Saturday announced the signing of an MoU with Kuwait’s Ministry of State for Youth Affairs (MYA) to support MYA-led youth engagement programs.As part of the agreement signed with MYA, AAW will be supporting youth-targeted activities and initiatives taking place in the country over the next 12 months in the following areas: arts and culture, sports, leadership and empowerment, media, film making, and business.The year-long, national initiative was kicked off on May 15 at Kuwait’s Bayan Palace in a ceremony held under the patronage of His Highness the Amir Sabah Al-Ahmed Al-Jaber Al-Sabah, who also attended the launch ceremony that included a ceremonial handover of the Arab Youth flag from the previous host country to Kuwait. Previous countries designated as Capitals of Arab Youth include Morocco in 2016 and Bahrain in 2015.The signing took place at the Ministry of State for Youth Affairs and was attended by MYA Under Secretary Sheikha Al-Zain Al-Sabah, MYA Assistant Undersecretary Shafeeq Omar, AAW Chairman and CEO Faisal Ali Al Mutawa, and AAW PR and Development Manager Fawaz Al Mutawa.AAW Chairman and CEO, Faisal Ali Al Mutawa said: “We are proud and honored to sponsor the activities for “Capital of Arab Youth 2017” organized by the Ministry of State for Youth Affairs, who like us, are keen on empowering the youth and believe they are the cornerstone of society’s progress. We look forward to further cooperation with the public sector in Kuwait and hope to continue to work together towards a path of success for today’s younger generation and the ones that will follow.”The sponsorship stems from AAW’s social responsibility and interest in the development of youth in Kuwait and emphasizes the importance of partnerships between the private and public sector in order to build a better Kuwait for future generations.AAW is a long-standing supporter and funder of youth-related initiatives. The company is a partner of INJAZ-Kuwait, a nonprofit organization that equips students with the necessary skills to grow and excel in the private sector. It is a member of the PIN2 Challenge Competition, a business plan competition aimed for high schools. The company has a strong commitment to empower the youth and to inspire young professionals to pursue entrepreneurship opportunities in different fields. As part of this deep-rooted commitment, AAW’s holds job shadowing programmes for hundreds of students throughout the year.AAW is one of the largest trading and commercial companies in the Middle East, with business operations across a range of growing sectors, including Consumer Goods, Pharmaceuticals, Furniture and Carpets, Real Estate, Kitchen Furniture, Home Appliances, Outdoor Gear, Sports and Fashion and Food & Beverages. The company operates over 100 different global brands in the Middle East’s surging retail and consumer goods market.