KUWAIT CITY, Jan 18: At a momentous celebration by Al Mulla Auto, a member of Al Mulla Group and a leading distributor of international automotive brands in Kuwait, the company recently announced the launch of the SOUEAST brand in Kuwait. The ceremonial activity also included the inauguration of a vibrant state-of-the-art showroom, which will become the new home of the iconic vehicles in the country. This strategic expansion marks an important milestone in the history of the company with the introduction of innovative and stylish automobiles by Fujian SOUEAST Automobile Sales Co. Ltd., a world-renowned Chinese car manufacturer.

The announcement was made in the presence of Mr. Talal A. Al Mulla, Board Member and Chief Executive Officer of Al Mulla Group, who was accompanied by H.E. Ambassador Zhang Jianwei, Ambassador of the People’s Republic of China in the State of Kuwait, as well as senior management representatives from SOUEAST including the Vice President of SOUEAST International Mr. Liwei Tan, Sales Manager of SOUEAST Kuwait Mr. Eric Zhao among others. The inauguration ceremony was also attended by senior management teams from Al Mulla Group including Mr. Imad Flayhan, Managing Director of Al Mulla Automotive, the Director of Al Mulla Automotive Mr. Hisham Fakih, and other senior management representatives from Al Mulla Group.

The celebration of launching the brand SOUEAST and the inauguration of the showroom follows the recently signed agreement between Al Mulla Group and Wuhu Jetour Automobile Sales Co. Ltd., which appointed Al Mulla International Auto Trading Company as the authorized distributor for SOUEAST vehicles in Kuwait. This partnership aims to deliver a range of dynamic vehicles by SOUEAST combining cutting-edge technology, comfort, and style to meet and exceed the growing diverse needs of Kuwaiti drivers. Furthermore, this collaboration reflects the commitment of Al Mulla Automotive to offering high-quality, innovative and seamless automotive solutions tailored to modern Kuwaiti consumers, whilst continuing to experience the Al Mulla Group’s promise of unsurpassed commitment to offering the best products and services backed-up by our unparalleled dedication to excellence and professionalism in every sector we operate.

Commenting on this important development, Board Member and CEO of Al Mulla Group Mr. Talal A. Al Mulla said: “We are delighted today to announce the official launch of the SOUEAST brand in Kuwait by Al Mulla International Auto Trading Co, and the inauguration of this iconic showroom for the brand. Today’s celebration marks an important milestone in the history of our strategic growth journey in the automotive industry both in Kuwait and the region. Our new business partners SOUEAST Motor, are one of the leading manufacturers of Chinese automobiles in the global market and we look forward to representing their brand and taking it to new heights, a reputation that has become synonymous with Al Mulla Automotive.”

Vice President of SOUEAST International Mr. Liwei Tan, said: “Kuwait is a nation of wisdom and passion. Its future is full of opportunity and hope, and we are all looking forward to a great time. In such a dynamic and promising environment, SOUEAST aims to achieve long-term success with local partners and customers through innovative technology, superior quality, and user-centric services.”

The SOUEAST showroom in Al Rai is designed to offer a premium customer experience, featuring sophisticated interiors that reflect modern aesthetics and advanced technology. Visitors will be welcomed into an environment where they can explore the latest models, engaged by knowledgeable staff dedicated to providing personalized service.

With over 20 years of international experience, SOUEAST Motors is celebrated for its innovative automotive solutions that merge advanced technology with comfort and reliability. Guided by the motto “Ease Your Life,” SOUEAST vehicles are designed to connect people, cities, and embracing ease of life, emphasizing style and warm-tech features. SOUEAST offers versatile SUVs designed to appeal to urban youth, prioritizing cutting-edge technology and effortless mobility.

The SOUEAST lineup introduces the S06, S07 and S09 models, all designed to captivate the adventurous spirit of young drivers.

SOUEAST S06: Compact Excellence for Urban Life

The S06 redefines modern driving with its advanced technology, seamlessly integrated to enhance every journey. Designed for the connected drivers of today, it offers intuitive controls and smart features that keep you in sync with your world. Sophisticated yet effortless, the S06 embodies the perfect balance of innovation and practicality for today’s on-the-go lifestyle. The S06 model comes with 1.5L Turbo charged engine & 1.6L Turbo charged engine with horsepower up to 197.

Unique selling points include:

•t15.6” Infotainment system with Apple CarPlay and Android Auto, 6-way electrical seats,

•t50W wireless fast charger,

•t540 degrees panoramic visual parking assist,

•t8 SONY speakers,

•tLeather seats and intelligent air purification.

•t8 Airbags

•tLateral & backward collision warning and electric stability control (ESC)

SOUEAST S07: Bold and Stylish SUV for Adventurers

This dynamic SUV is tailored for the modern urbanite, combining sleek design with robust performance. The S07 boasts a powerful engine, intuitive infotainment system, and spacious interiors, making it perfect for those who crave a vehicle that aligns with their active lifestyle. With advanced safety features and efficient fuel consumption, this model ensures peace of mind without sacrificing style. The S06 model comes with a 1.5L Engine, Turbo charged engine & 1.6L Turbo charged engine and horsepower: Up to 197. Some of its unique selling points include:

•t7 seater

•tUnique LED front & Rear light strips,

•t20” Wheel Hub,

•t12.3’ Connected screens,

•t50W fast wireless charging,

•tApple CarPlay & Android Auto.

•tAdaptive cruise control (ACC).

SOUEAST S09: Premium SUV for Families

The S09 is more than just a car; it’s a statement of innovation and sophistication. With its bold exterior and premium finishes, this SUV is perfect for those who want to stand out from the crowd. The S09 offers cutting-edge technology, including advanced driver-assistance features and a state-of-the-art multimedia system. Its versatility caters to both daily commuting and adventurous excursions, making it the ideal choice for the stylish and daring. The S09 model comes with 2.0L Turbo charged engine and horsepower up to 187. Some of its unique selling points include:

•tU-Shaped Grill,

•tSeat Ventilation

•t3 Row Seats

•tMulti-functional Ergonomic Seat,

•t15.6” LCD Dashboard and 10.25” Console Screen,

•t50W fast wireless charging.

•tSpacious interior (3 rows, 7 Seats)

•tAdaptive cruise control (ACC)

This new line of vehicles comes with exclusive introductory packages, as well as 6 years/200,000 KM warranty, and 10 years/1 million KM engine warranty. Furthermore, the Al Mulla brand promise of delivering best sales & aftersales experience will ensure that our customers receive the best customer service, spare parts support, and maintenance service at the 3S Service Facility that comes equipped with the industry’s highest standards of advanced technologies and quality of service to ensure full customers’ satisfaction and convenience.

Looking into the future with upcoming models:

SOUEAST Motor, a subsidiary of Chery Automobile Company, plans to launch 13 innovative models within the next five years globally, which will include Internal Combustion Engine (ICE), Plug-in Hybrid Electric Vehicle (PHEV), and Battery Electric Vehicle (BEV) options across SUVs and Sedans, covering all mainstream market segments, from the B to the D segments. In addition to an extensive portfolio of vehicles, SOUEAST Motor has constructed a 6,500-square-meter spare parts warehouse in Dubai to meet all regional spare parts demands, serving as a testament to SOUEAST Motor’s focus on the Middle East market. Some of the new models from SOUEAST that in the pipeline for future releases include the Sedans: E05 and E07 respectively B type and C-type Sedan. Also the SUV: S05 and S08 respectively segment B and C-SUV.

With SOUEAST entering the Kuwaiti market, Al Mulla Auto is excited to offer a range of vehicles that emphasize quality, innovation, and easy lifestyle. Our partnership with SOUEAST represents a transformative moment in our commitment to the evolving needs of our customers, showcasing vehicles that not only meet but exceed expectations. We invite all automotive enthusiasts and prospective buyers to visit our new showroom in Al Rai and discover how SOUEAST vehicles embody the blend of style, performance, and cutting-edge technology all for the main purpose of making their lives easy.