Al Mulla Automobiles Hosts a Private Event to showcase the Mercedes-Maybach EQS SUV for the first time in Kuwait

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Kuwait City, June 5:  Al Mulla Automobiles Co., a member of the Al Mulla Group and the sole authorized distributor of Mercedes-Benz in Kuwait, held a private preview event on May 22nd for the-all-new Mercedes-Maybach EQS SUV. The event was held at the Al Mulla Automo-biles Flagship Mercedes-Benz Showroom in Al Rai and attended by its esteemed guests, cus-tomers and members of the media.

The special event was organized to give invited guests a preview of the Mercedes-Maybach EQS SUV prior to its official arrival to Kuwait. The company utilized this occasion to give its guests a broad overview of the Mercedes-Maybach EQS SUV, as well as a personalized tour of the vehicle and its features that help it redefine automotive excellence in the age of electro-mobility.

The exterior design: Front end typical of the brand, chrome accents and brand emblem as a design element Mercedes-Maybach enriches the dynamic purpose design of the EQS SUV with exclusive elements that give it its very own character. The Mercedes star sits enthroned on the hood, defining the status. The front is characterised by the brand-typical black panel with verti-cal, chrome-plated trim strips in a three-dimensional depth look. The large black panel is smooth closed for the first time. The high-tech element for the radar sensors is fully integrated and no longer visible. Chrome-plated, filigree slats can also be found on the air intake of the bumper. The classic MAYBACH lettering is discreetly incorporated into a chrome-plated deco-rative strip, which forms a unit with the continuous light strip of the standard DIGITAL LIGHT headlights. The Maybach pattern with several small brand emblems can also be found in trim parts of the side bumper. DIGITAL LIGHT welcomes and says goodbye to the driver with a spe-cial light show. As a further greeting, an animated projection of the Maybach pattern shines in all four doors.

When viewed from the side, specific features include the bold chrome surrounds on the side windows and the chrome-plated B-pillar trim. This decorative element is an integral part of the Mercedes-Maybach signature and highlights the length of the rear seating area. A Maybach emblem on the D-pillar underlines the high quality. The lettering EQS is subtly integrated into the front window triangle. The pronounced wheel arches with claddings in high-gloss black em-phasise the SUV’s power and emotional presence. Appropriately, the Mercedes-Maybach EQS SUV rolls on exclusive 21 or 22-inch alloy and forged wheels. The MAYBACH lettering can be found on the integrated, exquisitely designed wheel hub caps. Another eye-catcher are the standard running boards, which are illuminated in the dark. The treads are made of anodised aluminium, which echoes the pinstripe look of the black panel front. The Maybach emblem is also stylishly integrated here.

At the rear, the rear lights underline the exclusive character as a continuous light strip with a two-part helix. The lights are animated across the entire width. There are also chrome trim el-ements on the tailgate, on the rear apron and the spoiler lip, as well as the MAYBACH lettering.

The special appearance of the Mercedes-Maybach EQS SUV also includes the brand-typical two-tone paintwork with a filigree pinstripe. It is applied by hand according to the highest quali-ty criteria and is available in five color combinations: high-tech silver/obsidian black, high-tech silver/nautical blue, obsidian black/selenite grey, obsidian black/kalahari gold and velvet brown/onyx black.

The interior design: The fusion of tradition and avant-garde

The design of the interior also consistently follows the Maybach credo “What is good must also be beautiful”. A highlight for the front passengers is the standard MBUX Hyperscreen with “ze-ro layer” and Mercedes-Maybach-specific start-up animations on all three displays. The overall visual appearance is specially designed for the Mercedes-Maybach EQS SUV in an elegant deep blue. The numerous exclusive features include the animated display of the instrument cluster in “MAYBACH” mode. The pointers in the two tubes are designed like a silk scarf that moves ele-gantly in the wind according to the speed and driving style. At the same time, the digits change their size and are dynamically faded in or out. The surrounds for the round instruments are in rose gold, which is typical of the brand. An alternative display form to the tubes is the sporty “Pure EV” style. A three-dimensional performance bar conveys the respective driving status (driving, accelerating, and charging).

The central display starts with the familiar home screen and the so-called “zero layer”. In this basic setting, the navigation map dominates. The driver can carry out 80 percent of the most common interactions directly without changing the application. The system reacts situationally and is personalised with intelligent suggestions and forward-looking offers.

The functional content and operating structure of all three displays correspond to those of the EQS SUV. The appearance can be customised with three display styles (discreet, sporty, MAY-BACH) and three modes (navigation, assistance, service). In the discreet style, the content is reduced as much as possible and harmoniously co-ordinated with the colour change of the se-lected ambient lighting.

The rear passengers experience the same extensive range of infotainment and comfort fea-tures with two 11.6-inch displays on the backrests of the front seats. With the standard MBUX High-End Rear Seat Entertainment, content can be shared quickly and easily on the various dis-plays. It is also possible to select and modify the navigation destinations from the rear seats. The standard equipment also includes the MBUX rear tablet, which can also be used outside the vehicle, and the MBUX Interior Assist. With the help of cameras, it can recognise the operating requests of the passengers from body and hand movements and carry out the corresponding functions – for example switching on the reading lights.

Natural materials made with perfect craftsmanship create a stylish contrast to the high-tech look. The Mercedes-Maybach EQS SUV comes standard with Maybach Exclusive Nappa leather in the warm colours espresso brown/balao brown pearl. Macchiato beige/bronze brown pearl is optionally available. For an even more sophisticated look, Maybach MANUFAKTUR Exclusive Nappa leather is available as an option in crystal white/silver grey pearl. The leather in all inte-rior colours comes from sustainable processing. Natural woods are available as decorative parts: MANUFAKTUR brown open-pore birch wood and brown open-pore MANUFAKTUR walnut wood, as well as MANUFAKTUR piano lacquer black flowing lines.

The Maybach emblem, which is integrated at various points as a design element, underscores the high-quality appearance that is typical of the brand. It adorns the stainless steel pedal sys-tem, the cushions on the headrests, the front seat backrests and, as a projection, the footwell in the rear. In conjunction with the first-class rear, it can also be found on the wood trim between the rear seats. When the trunk is open, it can also be seen on the inner lining of the tailgate. The brand lettering differentiates the steering wheel and welcomes all passengers on the stain-less steel door sills in illuminated form.

The rear: Exclusive lounge with a holistic comfort experience for all the senses

In the rear of the Mercedes-Maybach EQS SUV, the combination of exquisite materials, perfect craftsmanship and exclusive details creates a self-contained feel-good atmosphere for all the senses – the so-called cocooning effect. Like the front seats, the standard Executive seats are equipped with ventilation, massage function and neck and shoulder heating. There is also a calf massage and the Chauffeur Package. As soon as the right rear passenger chooses the reclining position, the front passenger seat automatically moves forward to the chauffeur position. The massage programmes are also available as part of ENERGIZING COMFORT.

With the equipment First-Class Rear, the front centre console continues like a floating band to the rear seats. It was redesigned for the all-electric Mercedes-Maybach EQS SUV. Wooden trim adorns the rear storage compartment for the first time. It complements the wooden trim on the backs of the front seat backrests and between the rear seats, visually reinforcing the co-cooning feel-good atmosphere. Also new is a projector in the centre console that discreetly pro-jects the Maybach emblem onto the floor. As in the Mercedes-Maybach S-Class, the additional equipment includes two thermal cup holders and a shelf for the standard MBUX rear tablet. Four fast-charging USB-C ports and two HDMI interfaces also ensure that travellers can easily use their own digital devices. On request, the centre console can include two folding tables, a cooling compartment and silver-plated champagne goblets.

The air quality: Pollutants stay outside

ENERGIZING AIR CONTROL Plus with HEPA filter (High Efficiency Particulate Air) ensures good air quality as standard. The air quality sensor supports the fresh air recirculation switch. The air-conditioned circulating air is filtered several times in circulating air mode. The HEPA filter effectively cleans the incoming outside air of fine dust, very small particles and pollen. A spe-cial activated carbon in both the HEPA filter and the cabin filter also filters sulfur dioxide and nitrogen oxides as well as odours.

The sound experience: Immersive music enjoyment and specific Maybach driving sound

With the standard Burmester® 4D surround sound system, the Mercedes-Maybach EQS SUV of-fers the ultimate sound experience. It features the Dolby Atmos immersive audio experience, which gives music more space, clarity and depth. Dolby Atmos makes it possible to place dis-crete audio elements or objects in a three-dimensional sound field and adapt them to any play-back environment. Passengers can hear their music with a clarity equal to the artist’s original studio composition.

The most important technical data at a glance

The Mercedes-Maybach EQS 680 SUV has an output of 484 kW and a range of up to 600 kilo-metres (provisional figure). It has 4MATIC all-wheel drive as standard.

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