Art meets luxury: Nourie Flayhan teams up with Gucci Beauty

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DUBAI, UAE, Oct 14, (Agencies): Renowned Lebanese artist, Nourie Flayhan, continues to make her mark on the international stage with a captivating collaboration with the esteemed Italian luxury brand, Gucci Beauty. Flayhan recently unveiled her artwork for the Gucci Flora fragrance, dedicated to celebrating the Virgo season, which concluded last month. Her illustrations elegantly portray the constellation of the Virgo star sign, featuring the iconic “m” symbol intertwined with floral designs that beautifully symbolize the essence of the fragrance.

Gucci Beauty took to Instagram to share the symbolism behind the artwork, stating, “The flowers framing the bottle are the aster flowers, which is the flower associated with Virgo. They are known for their simple yet beautiful round flowers and their tough nature.”

In recent years, Nourie Flayhan has earned recognition as one of the region’s most talented emerging artists. Her creative journey has been marked by several noteworthy collaborations. In March, Flayhan partnered with the renowned German sportswear giant, Adidas, to curate an exclusive capsule collection designed for the Ramadan season. The unisex collection celebrates Dubai and is distinguished by a unique design crafted by Flayhan, incorporating elements of the city’s rich cultural heritage.

This collection includes an array of T-shirts and hoodies available in three distinct colorways: white, altered blue, and halo blue. The designs draw inspiration from the UAE’s iconic symbols, such as the palm tree, henna, and seven stars, which represent the seven Emirates. Flayhan’s distinctive illustrative style brings a fresh and artistic perspective to these cultural emblems.

Flayhan has also partnered with Los Angeles-based fashion label House of Aama to create an exclusive tote bag, paying homage to the strength and resilience of women in North Africa and southwest Asia. This collaboration underlines her commitment to using art as a medium to celebrate and empower diverse cultures.

In 2021, Flayhan joined forces with the prestigious US luxury fashion house Carolina Herrera to create a series of Eid Al-Fitr illustrations. These collaborations are a testament to her growing influence in the global art and fashion scene, and her commitment to fusing art with culture and heritage.

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