Australia is banning social media for people under 16. Could this work elsewhere — or even there?

05/12/2024

Australia is banning social media for people under 16. Could this work elsewhere — or even there?

It is an ambitious social experiment of our moment in history — one that experts say could accomplish something that parents, schools and other governments have attempted with varying degrees of success: keeping kids off social media until they turn 16.

Australia’s new law, approved by its Parliament last week, is an attempt to swim against many tides of modern life — formidable forces like technology, marketing, globalization and, of course, the iron will of a teenager. And like efforts of the past to protect kids from things that parents believe they’re not ready for, the nation’s move is both ambitious and not exactly simple, particularly in a world where young people are often shaped, defined and judged by the online company they keep.

The ban won’t go into effect for another year. But how will Australia be able to enforce it? That’s not clear, nor will it be easy. TikTok, Snapchat and Instagram have become so ingrained in young people’s lives that going cold turkey will be difficult.

Other questions loom. Does the ban limit kids’ free expression and — especially for those in vulnerable groups — isolate them and curtail their opportunity to connect with members of their community? And how will social sites verify people’s ages, anyway? Can’t kids just get around such technicalities, as they so often do?

This is, after all, the 21st century — an era when social media is the primary communications tool for most of those born in the past 25 years who, in a fragmented world, seek the common cultures of trends, music and memes. What happens when big swaths of that fall away?

Is Australia’s initiative a good, long-time-coming development that will protect the vulnerable, or could it become a well-meaning experiment with unintended consequences?

Platforms will be held liable

The law will make platforms including TikTok, Facebook, Snapchat, Reddit, X and Instagram liable for fines of up to 50 million Australian dollars ($33 million) for systemic failures to prevent children younger than 16 from holding accounts. “It’s clear that social media companies have to be held accountable, which is what Australia is trying to do,” said Jim Steyer, president and CEO of the nonprofit Common Sense Media.

Leaders and parents in countries around the world are watching Australia’s policy closely as many seek to protect young kids from the internet’s dangerous corners — and, not incidentally, from each other. Most nations have taken different routes, from parental consent requirements to minimum age limits.

Many child safety experts, parents and even teens who have waited to get on social media consider Australia’s move a positive step. They say there’s ample reason to ensure that children wait.

“What’s most important for kids, just like adults, is real human connection. Less time alone on the screen means more time to connect, not less,” said Julie Scelfo, the founder of Mothers Against Media Addiction, or MAMA, a grassroots group of parents aimed at combatting the harms of social media to children. “I’m confident we can support our kids in interacting in any number of ways aside from sharing the latest meme.”