Digital detox challenge: A firm offers $10,000 for a phone-free month

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LONDON, Jan 24: In a unique initiative, Siggi’s Dairy, renowned for its Icelandic-style yogurt, has launched the Digital Detox Program, promising a reward of $10,000 to participants who commit to a monthlong phone-free experience. The program, drawing inspiration from the concept of “Dry January,” is open for applications until January 31.

Siggi’s Dairy aims to address the prevalent issue of excessive phone usage, with participants required to surrender their smartphones for an entire month. Ten lucky individuals will be chosen for the digital detox experience and must keep their phones securely stored in a lockbox provided by Siggi’s.

The company expressed its belief in the transformative power of embracing a simpler life with fewer distractions, identifying phones as a major source of interruption. Citing statistics that show the average person spends 5.4 hours on their phones daily, Siggi aims to encourage participants to break free from this digital dependency.

Selected winners who complete the program will not only receive the coveted $10,000 reward but also a phone lockbox, a classic flip phone equipped with a one-month prepaid SIM card, and a three-month supply of Siggi’s yogurt. This innovative initiative highlights the company’s commitment to promoting a healthier balance between technology and a more mindful, distraction-free lifestyle.

This news has been read 441 times!