KUWAIT CITY, November 4: Abdulmohsen Abdulaziz Al Babtain Co. (AABC), the exclusive dealer for INFINITI cars in Kuwait, proudly announced the official launch of the world’s largest standalone INFINITI showroom in the presence of His Excellency Mr. Morino Yasunari, the Japanese Ambassador. The launch event, attended by Al Babtain and IMEA management, media representatives, and VIP customers, marked a significant milestone in the automotive retail landscape.

This state-of-the-art showroom, located in the Al-Rai area on the 4th Ring Road, embodies INFINITI’s new global retail architecture developed by the INFINITI design team in Atsugi, Japan. Blending minimalist Japanese design principles with immersive customer experiences, the space reflects the brand’s vision of redefining luxury automotive retail.

The INFINITI showroom’s design reflects the Japanese concept of “Ma”—the balanced space between elements—creating a harmonious environment that elevates both function and aesthetics. The exterior façade features a signature ‘deep eave’ along the roofline, casting shadows and controlling sunlight to complement the open, light-filled interior.

Inside, customers are welcomed by warm, wood-look finishes and indirect lighting that accentuate the brand's iconic “vanishing point” motif. A semi-translucent mesh screen inspired by Japanese “Noren” fabric dividers adds seasonal and nature-inspired displays, fostering a tranquil ambiance and highlighting the INFINITI logo.

The showroom integrates INFINITI’s Kimono fold pattern throughout selected walls and surfaces, paying homage to one of the brand's signature textural details. The result is a seamless, immersive experience where every detail has been thoughtfully considered to enhance the customer journey.

The Al-Rai showroom stands as a testament to INFINITI Al Babtain’s commitment to excellence, innovation, and craftsmanship. It redefines the Total Ownership Experience, creating an elevated retail environment for customers to explore the brand’s latest models and services.

Customers are invited to explore the world of INFINITI at our new showroom, located on the 4th Ring Road in Al-Rai. Operating from Saturday to Thursday, 8:30 AM to 10:00 PM, the showroom promises an unforgettable journey into automotive luxury.

For more information, Customers can contact customer service at 1804888