Kuwait City, September 02: Kuwait International Bank (KIB) announced the setup of a special booth at Marina Mall with the aim of raising banking awareness and financial literacy among community members. This effort aligns with KIB's ongoing and dedicated initiatives to support the directives and recommendations of the “Let's Be Aware” (Diraya) financial awareness campaign, launched by the Central Bank of Kuwait (CBK) and the Kuwait Banking Association (KBA) in cooperation with local banks. It also comes as part of KIB’s commitment to its leading role in guiding customers, helping them make sound financial decisions, and protecting the security of their banking data.

In this regard, Yaqoub Ahmad Ashkanani, Area Manager of Retail Banking at KIB, said: “We are pleased to continue our efforts to promote financial literacy within the community, aligning with sustainable development strategies and plans. We aim to achieve this goal through direct engagement with the public and by consistently sharing positive educational content in this area. Our objective is to help both customers and non-customers make informed financial decisions, enabling them to avoid falling victim to fraud and phishing schemes while safeguarding their financial and personal information.”

Ashkanani added: “Our presence at Marina Mall presented an important opportunity for our staff to directly engage with the mall’s visitors, providing detailed explanations and extensive information on the best solutions and methods for the safe use of banking cards and protecting their accounts. They also discussed customer rights and banking duties, steps to avoid falling victim to fraud and phishing, as well as raising awareness about the importance of adopting a culture of investment and savings. Additionally, they highlighted the role of banking institutions in financing, particularly Islamic financing. Moreover, visitors were introduced to our diverse and innovative range of products and services, designed to enhance their experience amid the rapid advancements in the financial and banking sector.”

It is worth noting that KIB is committed to its leading and effective role in raising community awareness, which is considered an essential part of its comprehensive social responsibility strategy. The Bank constantly strives to launch initiatives that broadly enhance financial literacy and to participate in promising events that support the goals of the “Let's Be Aware” campaign, embodying its main slogan, “Bank for Life”.