KUWAIT CITY, Jan 16: Kuwait International Bank (KIB) recently concluded its sponsorship of the FORMA HYROX fitness competition, which took place in January at the Holiday Inn Kuwait Salmiya. The event brought together athletes of all levels and fitness enthusiasts, offering a dynamic competition that blends challenge with a focus on physical well-being.

KIB’s sponsorship of this championship underscored its ongoing commitment to supporting sports and wellness initiatives that promote awareness of the importance of fitness and a healthy lifestyle within the community. The FORMA HYROX championship went beyond a traditional fitness race, incorporating a diverse range of challenging exercises designed to test participants’ strength, speed, and agility—whether professional athletes or fitness enthusiasts.

Commenting on the sponsorship, Abdulaziz Al-Thawab, Assistant Manager - Corporate Communications Unit at KIB, said: “KIB remains committed to supporting initiatives and events that positively impact the community. Our sponsorship of the FORMA HYROX fitness championship aligns with our social responsibility programs, which promote health and fitness. Additionally, events like these serve as interactive platforms that bring the community together, fostering a focus on well-being, competitive spirit, and enjoyment.”

He added: “These initiatives align with KIB’s strategy to promote wellness and encourage a healthy lifestyle within the community. Furthermore, our sponsorship of this competition is part of a broader series of programs that KIB is proud to support, reflecting our commitment to fostering sports and social initiatives that enhance community engagement and contribute to the growth of sports in Kuwait.”