KIB enhances banking awareness at the General Secretariat of the Council of Ministers and showcases variety of products and services

06/10/2024

KUWAIT CITY, Oct 06: Kuwait International Bank (KIB) announced the setup of a special booth at the General Secretariat of the Council of Ministers with the aim of raising banking awareness and financial literacy among community members. This effort aligns with KIB's ongoing and dedicated initiatives to support the directives and recommendations of the “Let's Be Aware” (Diraya) financial awareness campaign, launched by the Central Bank of Kuwait (CBK) and the Kuwait Banking Association (KBA) in cooperation with local banks. It also comes as part of KIB’s commitment to its leading role in guiding customers, helping them make sound financial decisions, and protecting the security of their banking data.

Commenting on the occasion, Yaqoub Ahmad Ashkanani, Area Manager of Retail Banking at KIB, said: “Our initiative at the General Secretariat of the Council of Ministers reflects our commitment to fostering a financially literate community in Kuwait. When customers and numerous individuals are armed with essential banking knowledge and skills, we empower them to make informed decisions that enhance their financial well-being.”

Ashkanani added: “Being present at the General Secretariat of the Council of Ministers provided an invaluable opportunity for our staff to engage directly with a large audience. They offered detailed insights on the safest ways to use banking cards and protect their accounts, while also discussing customer rights, banking responsibilities, and how to avoid fraud and phishing. Additionally, they emphasized the importance of building a culture of investment and savings, highlighting the key role of banks in financing, especially Islamic financing. Community members were also introduced to KIB’s diverse and innovative products and services, designed to enhance their experience in the rapidly advancing financial and banking sector.”

It is worth noting that KIB is committed to its leading and effective role in raising community awareness, which is considered an essential part of its comprehensive social responsibility strategy. The Bank constantly strives to launch initiatives that broadly enhance financial literacy and to participate in events that support the goals of the “Let's Be Aware” campaign, embodying its main slogan, “Bank for Life”.