KUWAIT CITY, Nov 17: Saad Al-Azmi, Assistant Undersecretary of the Ministry of Information for the Media Services and New Media Sector and Head of the Media Marketing Team for the Gulf Summit, announced the launch of a comprehensive media campaign under the slogan "The Future... Gulf" in preparation for Kuwait's hosting of the 45th Gulf Summit on December 1st. The campaign aims to raise awareness about the summit and showcase Kuwait's preparations to host the significant regional event.

In a statement to Kuwait News Agency (KUNA) on Sunday, Al-Azmi explained that the campaign is launched under the directives of the Minister of Information and Culture and Minister of State for Youth Affairs, Abdulrahman Al-Mutairi, with the follow-up of the Undersecretary of the Ministry of Information, Dr. Nasser Muhaisen. It is being executed in cooperation with various government agencies, the private sector, and civil society organizations.

The media campaign will be visible across key locations, including main streets, highways, Kuwait International Airport, shopping malls, and public markets. It will feature a mix of promotional methods, including text messages, billboards on main roads, and coverage through various media outlets.

Al-Azmi further highlighted that the campaign includes a unified logo for all telecommunications companies participating in the summit, with the "GCC45" logo displayed during the event. The Ministry is collaborating with advertising and publicity companies to feature the official slogan, "The Future... Gulf," on digital screens and billboards throughout the streets.

Additionally, the Ministry of Information is working with the Ministry of Interior to display welcoming messages on traffic signs along main roads, such as "Al-Mustaqbal... Khaleeji" and "Asfarat and Anwarat." The campaign also involves cooperation with Kuwait Municipality to utilize various advertising signs across the country.