Sheikha Abrar Al Sabah

KUWAIT CITY, Oct 27: Driven by her mission to foster Kuwait’s regional position in the media and entertainment industry, Founder of Abbey’s Productions, Her Excellency Sheikha Abrar Al Sabah, arrived in El Gouna, Egypt on the 21st of October for a week of meetings with regional industry players, conduct strategic initiatives, and attend the El Gouna Film Festival 7th edition. Al Sabah’s trip focused on fostering Kuwait’s regional position in today’s Arab media and entertainment industry through active efforts in building collaborations with key industry drivers.

Negotiations and initial agreements carried out during her trip aimed to pave the way for Kuwaiti artists, filmmakers, producers, and fashion designers to strengthen their presence in the regional sphere. Al Sabah’s trip included high level meetings with the C-suites of El Gouna and leading players in the ‘Orient of Hollywood’. Meetings held with El Gouna were attended by the Chief Executive Officer, Mohamed Amer, Chief Commercial Officer, Mohamed Ashour, Egypt’s renowned entrepreneur and the Gouna Film Festival Co-Founder and Executive Director, Amr Mansi. “Fostering Kuwait’s global position in the media and entertainment industry has always been my ultimate goal. I was thrilled to witness the GFF’s team acknowledgment of Kuwait’s valuable position in the industry and their keenness in involving Kuwait on many levels in their upcoming initiatives,” said HE Sheikha Abrar Al Sabah. Mohamed Amer, CEO of El Gouna commented: “Supporting the arts and culture scene in Egypt and the region is a priority for us in El Gouna, and our recent discussions with HE Sheikha Abrar highlights our dedication to this mission. We believe that by collaborating with key industry players and stakeholders, we can enhance the cultural fabric of our region and contribute to the growth of the film industry.

Together, we have the opportunity to inspire and elevate the Film industry, as part of our belief in the El Gouna Film Festival theme ‘Cinema for Humanity’.” Pivotally, she met with various key players in the film industry such as the Founder of Egypt’s Film Clinic, Mohamed Hefzy to support Kuwait’s filmmakers in integrating the regional media and entertainment media scene. “The presence of Kuwait in this golden field has to be supported by our nation’s officials and Kuwait’s private sector. There needs to be a more significant role for Kuwait on a regional and global scale in this industry. We have so many talents and aspiring writers, directors, and filmmakers who deserve to be acknowledged in such events, and guided to reach markets beyond the Gulf,” she added. Her Excellency mentioned that her trip came in to explore potential opportunities of collaboration with key players in the industry to strengthen Kuwait’s position in this sector on a regional scale.

“Since the establishment of Abbey’s Productions, I took it upon myself to promote Kuwait’s position in the media and entertainment sector given the lucrative economic impact that it would have on our nation. And now, it is time for a more significant action and display my commitment towards Kuwait’s global positioning,” asserted Al Sabah. Al Sabah has recently co-produced Kuwait’s theater hit, Made in Kuwait, a show that broke all the records of above 100 plays and reached Gulf theaters promoting Kuwait’s culture and history through art. HE Sheikha Abrar is a renowned female media entrepreneur and producer who has produced numerous successful series in the Gulf, mostly acquired by prominent Pan Arab channels and streaming platforms such as MBC, Shahid.net, Dubai TV, and more. She established Abbey’s Productions in 2019, a Kuwait-based production house that is dedicated to elevating the cinematic and new media content in our region, and Barwa Productions in 2022, a production company that merely focuses on producing meaningful commercial content and corporate advertisements.