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Friday, September 27, 2024
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Launching “Warba Advisor” the first personal advisor powered by artificial intelligence

publish time

01/09/2024

publish time

01/09/2024

 

Kuwait City, September 1: Bank announced the launch of the first personal banking advisor powered by artificial intelligence as part of its strategic digital transformation. This step aims to enhance customer service and communication by leveraging artificial intelligence technologies to provide personal banking consultations. Warba Bank is the first bank to provide such service in Kuwait.

In a press statement, Mejren Hamad Al Mejren, Head of Digital Department, said that this initiative is part of Warba Bank’s extensive efforts to automate its services and improve operational efficiency, in line with the Bank’s goal of providing innovative digital products to meet clients’ evolving needs and maintain competitiveness in the financial and banking sector.

Al Mejren explained that the service will provide personalized suggestions to clients based on their use of Warba’s various products, including accounts, cards, savings accounts, financing and investment deposits, so that they are compatible with the client’s uses and short- and long-term financial and banking goals, in addition to suggesting various services to achieve these goals through interactive and constantly updated text consultations without the need to visit branches or contact the call center.

Al-Mejren stressed that the success of these products and services was not a coincidence; rather, it is the result of numerous studies conducted by the relevant departments based on continuous follow-up of our clients, and learning about their various points of view, whether through continuous direct meetings or through different social media, to learn about customers’ opinions.

He pointed out that we at Warba Bank are keen to have a contribution to society, and we consider the services and products we offer as part of our social responsibility, especially that it meets the necessary requirements of various segments.

Al-Mejren concluded saying: “The social and personal aspect is important for the banking solutions that we offer, to be always closer to our clients.”

Warba Bank is one of the banks that has achieved great successes in a short period, as it occupied a leadership position in the field of Islamic digital banking services for individuals, and it is one of the largest local banks in the number of shareholders, and these are among the most prominent components that make the Bank close to all members of society.