Kuwait City, September 05: LuLu Hypermarket has launched the ‘Let's Eatalian 2024’ promotion, celebrating Italian ‘bella vita’ or the ‘beautiful life’, with special offers and discounts on all Italian branded products and authentic Italian foods.

The promotion, which takes shoppers on a gastronomic journey to the heart of Italy, runs from 4–10 September at all outlets of the hypermarket.

Inauguration of the Italian festival was held at the LuLu Hypermarket Qurain outlet, with the esteemed presence of the Italian Ambassador H.E. Lorenzo Morini. Displays of iconic Italian monuments created a captivating ambiance that transported shoppers to the picturesque streets of Italy, while the sounds of Italian music filled the air, adding to the festive atmosphere.

The promotion offers a unique opportunity for food enthusiasts to discover the sterling flavors of Italian cuisine. From classic pizzas and pastas to regional specialties, the Italian food street stalls offer a wide selection of original dishes.

LuLu HYpermarket has alsocurated a special selection of Italian branded food products, offering shoppers the opportunity to taste Italy’s delicacies at irresistible prices. Also on offer were gourmet ingredients and household essentials at incredible prices, allowing shoppers a wide selection of products that cater to their preference.

The week-long journey through Italy's piquant culinary world not only tickled the taste buds of shoppers but also deepened their appreciation for Italian cuisine. With each dish savored and new products discovered, shoppers have truly experienced a slice of Italy, right in Kuwait. Until next time, ‘ciao’ to a gastronomic voyage that has brought the essence of Italy closer to home.