Abu Dhabi, UAE, June 3: Malabar Gold & Diamonds, the sixth-largest jewelry retailer worldwide, has introduced their innovative showroom experience concept at Al Wahda Mall in Abu Dhabi, UAE, transforming the experience of jewellery shopping. With more than 350 outlets spanning across 13 countries, Malabar Gold & Diamonds continues to redefine the way customers engage with fine jewellery.

The new showroom was inaugurated by Indian actress and Brand Ambassador of Malabar Gold & Diamonds, Kareena Kapoor Khan in the presence of Mr. Shamlal Ahamed, MD-International Operations, Malabar Gold & Diamonds; Mr. Ameer C.M.C, Director of Finance & Administration, Malabar Gold & Diamonds; Mr. Faisal A.K, Head of Manufacturing, Malabar Gold & Diamonds; other senior management team members from Malabar Gold & Diamonds, customers and well-wishers. The impending appearance of Kareena Kapoor Khan drew massive crowds of Abu Dhabi residents to Al Wahda Mall, eager to catch a glimpse of the Bollywood diva in her full splendor.

The new showroom, established by revamping and relocating Malabar Gold & Diamonds’ existing outlet in Al Wahda mall, marks the brand’s 15^th showroom in the Abu Dhabi & Al Ain region and 63^rd in the UAE. Designed to offer jewellery enthusiasts a completely new shopping experience, the showroom houses a host of never-before-seen designs in Gold, Diamond and Precious gems across Malabar Gold & Diamonds numerous exclusive brands such as Mine, Era, Viraaz, Precia, Ethnix & Divine. Comprising traditional jewellery, modern jewellery, daily wear jewellery and much more, the designs in 18K, 21K & 22K Gold jewellery have been curated from over 20 countries.

“At Malabar Gold & Diamonds, we are committed to continually enhancing the jewellery shopping experience of our immense customer base, which is why we are extremely thrilled to present our new concept showroom at Al Wahda Mall to all the jewellery connoisseurs in Abu Dhabi. As a brand, we strive to adapt to the ever-changing preferences of our customers, right from innovative designs to robust after-sales services while upholding sustainability and transparency. With each showroom launch, we are inching closer to our goal of being the world’s number 1 jewellery retailer”, commented Mr. M.P Ahammed, Chairman of Malabar Group.

The showroom has also been equipped with a customized jewellery designing facility, which offers customers the opportunity to design their own jewellery and bring it to life with the assistance of expert jewellery designers and craftsmen.

“With 15 world-class showrooms, the Abu Dhabi & Al Ain region is one of our strongest regions of operations, not only in the UAE but also amongst all the countries outside of India that we operate in. From jewellery designs to amenities, every element of the new concept showroom has been fine-tuned to meet the refined and ever-changing tastes of our customers, and we are certain that jewellery lovers in Abu Dhabi will wholeheartedly accept the transformation”, commented Mr. Shamlal Ahamed, MD - International Operations, Malabar Gold & Diamonds. “Having our brand ambassador Kareena Kapoor Khan inaugurate the showroom made this occasion even more special. As one of the prominent global faces of Malabar Gold & Diamonds, her ethereal grace & beauty have significantly contributed to our recognition as a global brand”, he continued.

“The exquisite range of jewellery designs that we offer and our stringent commitment towards 100% transparent and ethical operations have been the primary reason behind Malabar Gold & Diamonds’ rise as the most prominent Indian jewellery retailer in the UAE. The vast opportunities in Abu Dhabi & the UAE have been the motivating factor behind our decision to introduce a new concept showroom at Al Wahda Mall, thereby transforming and elevating the concept of jewellery shopping. The huge crowd that gathered to witness the launch is testament to the fact that our confidence in the market has been well placed”.  commented Mr. Abdul Salam K.P, Vice Chairman of Malabar Group.

Malabar Gold & Diamonds is renowned globally for offering an unparalleled jewellery buying experience with convenience and customer-friendly policies along with the ‘Malabar Promise’ of incomparable quality and service assurance. Apart from this, the Malabar Promise also includes transparent pricing, assured lifetime maintenance from any of the showrooms across 13 countries, guaranteed buyback, tested and certified diamonds, 100% value on diamond and gold jewellery exchange, 916 hallmarked jewellery, responsible sourcing, fair price policy, and fair labour practices.