Mubarak Naser Al Sayer

KUWAIT CITY, March 1: To further strengthen its brand portfolio as well as to offer customer wide range of choices enhancing their journey at every touchpoint, Mohamed Naser Al-Sayer & Sons Est. Co. held the launch ceremony of new accessory brand SAYARTI BY ALSAYER. The event was attended by Mubarak Naser Al Sayer (CEO – ALSAYER Group), Bader Musaed Al Sayer (CEO –Al Dhow Holding), Bengt Schultz (COO – ALSAYER Group), Abdulaziz Kiradoh (CFO – ALSAYER Group), Desmond Lew (Senior Business Director, Parts and Group Logistics), Khalid Nayfeh (Deputy General Manager, Accessories), distinguished delegates from principals, Senior Management Members, team members from Toyota and Lexus Group Sales, Service, Parts along with representatives of the press and media.

Mubarak Naser Al Sayer, CEO – ALSAYER Group emphasized the dedication of Group Parts and Accessories team to meeting the evolving desires of Toyota and Lexus customers in Kuwait. He reaffirmed the company’s unwavering commitment to quality, stating, “Each Sayarti accessory undergoes rigorous testing to guarantee its performance and durability. Our Accessories Center is equipped with the latest technologies and boasts a talented technical team dedicated to achieving excellence. Looking ahead, we are poised to explore innovative solutions and expand our operations to meet all customer expectations.”

Desmond Lew, Senior Business Director – Parts & Group Logistics said ,“Directly translated from Arabic, SAYARTI means ‘my car’. With the launch of SAYARTI BY ALSAYER Toyota and Lexus owners will now be able to personalize their car like never before and with the peace of mind of the quality and customer service that AlSayer is renowned for.”

The core of SAYARTI is its four strategic pillars, developed from customer insights and automotive trends.

•    Protected: Offering products designed to safeguard the vehicle's exterior and interior, ensuring long-lasting protection.

•    Connected: Offering products that enhance the vehicle's connectivity and convenience.

•    Accessorized: Offering products designed to enhance the vehicle’s style and appearance.

•    Off-Grid: Offering products for outdoor pursuits and off-road exploration.

“The four pillars of Sayarti were developed through market research, which helped us understand the evolving needs of our customers. By integrating these insights and aligning with automotive trends, we deliver premium-quality accessories that meet the unique demands of our customers and enhance their driving experience,” commented Khalid Nayfeh, Deputy General Manager – Accessories.

Unparalleled Standards

SAYARTI is committed to driving innovation with accessories that seamlessly blend style, functionality, and cutting-edge technology, reflecting each customer’s personal expression. The brand is dedicated to unparalleled standards, utilizing precision tools and processes to ensure exceptional quality and reliability.

With a team of trained technicians and a high-standard fitment center equipped with advanced technologies like laser engraving and precision cutting machines, SAYARTI guarantees superior craftsmanship, seamless integration, and a premium finish.

Welcome to the exciting new world of SAYARTI

At the launch event, attendees viewed the latest Toyota Land Cruiser, Lexus LX600, and NX350 models, each outfitted with exclusive body kits designed to enhance their bold presence, as well as a Prado featuring an off-road kit. The Toyota Camry also made an appearance, prominently displayed with a newly designed aero kit, underlining SAYARTI's commitment to elevating both aesthetics and performance.

Customers are invited to visit ALSAYER’s Toyota showrooms in Shuwaikh, Ahmadi, Abu Fatira, and Jahra to explore the full range of SAYARTI accessories. Expert assistance and premium service are readily available to help visitors find the ideal accessories for their vehicles.