Farah Bastaki, Manager at Digital Communications at National Bank of Kuwait

KUWAIT CITY, Oct 19: In line with its ongoing efforts to promote financial and banking awareness among the public, National Bank of Kuwait (NBK) has launched a TVC series related to the “Let’s Be Aware” campaign, which will be aired on the bank’s social media platforms on monthly basis throughout the remainder of the year.

This series addresses crucial topics including Kuwait Mobile ID authentication, the importance of password strength/safety, not sharing one-time passwords (OTP), and recognizing suspicious links/fake links, aiming to empower the community with the knowledge and tools necessary to stay safe in an increasingly digital world.

NBK is intensifying efforts in supporting the “Let’s Be Aware” campaign and developing its content of by sharing educational and awareness content on all its social media platforms and other digital channels. This aims to educate banks’ customers and society at large on financial and banking topics, thus helping to protect them from financial fraud risks and to promote financial inclusion and economic stability.

The series aims to educate customers on the risks of fraud and the latest techniques used by scammers to steal banking or sensitive information, especially with the increasing fraud trends using AI and advanced technologies. In this context, NBK’s role is not limited to raising awareness, but also provides tips and instructions to steer clear of scams and enjoy a quick, easy, and secure banking experience.

Commenting on this, Farah Bastaki, Manager at Digital Communications at National Bank of Kuwait said, “We are approaching these important topics using light, short videos in an attempt to reach the younger generation who are being targeted viciously when it comes to these kinds of fraud techniques, and therefore require extra attention when it comes to educational fraud awareness.”

“The videos highlight common mistakes that the public is able to relate to in their day-to-day activities including online shopping, creating online accounts and receiving door-to-door shipments,” she added.

“NBK firmly observes its social responsibilities, which is seen in its consistent endeavors to enrich the content of the “Let’s Be Aware” campaign using innovative ideas to promote financial literacy among the public and familiarize them with their rights and the precautions to protect their banking information and accounts,” she noted.

“NBK harnesses all its huge customer communication capabilities, including its digital platforms, which are the most popular among all Kuwaiti banks, to ensure the widest exposure and outreach for the campaign’s objectives,” she continued.

Bastaki emphasized that NBK always takes the initiative to provide all necessary support to CBK’s strategic campaigns like the “Let’s Be Aware” campaign, which increase trust in the Kuwaiti banking sector, and serve national economy and the whole society.

The “Let’s Be Aware” campaign is the largest across the GCC region focusing on raising banking and financial awareness among banks’ customers. The campaign covers a variety of crucial topics including: anti-fraud tips, raising awareness on high-risk investments, maximizing benefit from banking services, promoting savings and investment culture, as well as other related topics.

It is worth mentioning that NBK is a key promoter and participant in all CBK’s campaigns and initiatives to increase financial and banking awareness among different segments of society. As one of the leading local and regional financial institutions, the bank frequently organizes various activities to raise awareness on all topics related to the banking sector, as well as a wide range of training courses for its employees to enhance their knowledge and expertise in the areas of combating fraud and financial crime.