KUWAIT CITY, Oct 4: The Ministry of Information said Tuesday the Committee for Regulating Ads on Social Media and Augmented Reality (virtual) will set the executive rules for electronic advertisements, including the legal controls and the relevant terminology. The committee held its first meeting under the chairmanship of acting Deputy Minister of Information Muhammad bin Naji with representatives of competent government bodies attending.

The committee would work on setting the executive rules for regulating this electronic advertisement with legal and regulatory controls, Ministry's spokesperson Anwar Murad told KUNA. He noted that the committee's work was in line with regulatory, legal, commercial, and professional necessities to protect and preserve consumers' rights and in response to the desire of advertising actors on social networking sites to organize this electronic commercial and creative activity.

Murad indicated that the controls that the Electronic Advertising Regulatory Committee is working to issue include, in general, the advertiser's permission to submit advertisement material and mention the name of the advertised product and service and the name of the service provider.

The controls would include in its list not to include in the advertisement any false or misleading allegations or phrases for the consumer and not to advertise any counterfeit or fraudulent product or a trademark that the advertiser does not have the right to use.

The committee includes representatives of the press, publishing, and publications sector, the Ministry of Commerce and Industry, the Public Authority for Communications and Information Technology, Fatwa and Legislation, Kuwait Municipality, the Department of Electronic Crimes, and Electronic Publishing.