KUWAIT CITY, Oct 20: The Kuwait International Fair Company (KIF) has announced that the "Perfumes and Cosmetics" exhibition will commence on Tuesday and continue until November 2 at the international fairgrounds in Mishref. The exhibition will feature participation from local and international perfume and cosmetics companies.

In a press statement released on Sunday, Basma Al-Duhaim, the executive director of marketing and sales at KIF, confirmed that all allocated exhibition spaces have been reserved, with strong competition from major exhibiting and sponsoring companies. The event is expected to draw significant interest from industry leaders eager to showcase their products.

Al-Duhaim highlighted the importance of this prominent event, which KIF hosts twice a year. She noted that this year's participation has reached a significant peak, with over 400 exhibitors and companies representing local and regional sponsors and agents from Kuwait, Saudi Arabia, Oman, Bahrain, Qatar, and the UAE. In addition, international brands and trademarks in the perfumes and cosmetics industry will be competing at the exhibition.

The event will be held across four exhibition halls (5, 6, 7, and 8), reflecting the high demand and increased participation this season. Al-Duhaim estimated that the exhibition will attract more than 250,000 visitors over the course of its duration.

She emphasized that this exhibition is a leading event in Kuwait's perfume and cosmetics industry and provides an ideal platform for the cosmetics market. The event offers consumers a unique opportunity to meet industry specialists from local, regional, and international companies.

Al-Duhaim also underscored KIF's commitment to ensuring the successful organization of the event, assuring that every effort will be made to maintain a professional and respectable presentation. (KUNA)