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In some cases, agencies may choose not to respond at all or respond slowly. It has also been observed that some official spokespersons hold multiple positions within the same entity, which makes it difficult to communicate quickly with them. They are in leadership positions that often involve continuous meetings, making it challenging to engage with them quickly. Therefore, it is essential for official spokespersons to be fully dedicated to their role of ensuring effective and timely communication with the public and the media. One of the biggest challenges facing official spokespeople is keeping pace with rapid developments amid technological advancements and the prevalence of social media platforms. The time required to prepare an official statement can often result in delays, as it necessitates approval from various sectors within the ministry. This delay can lead to a loss of control over the media narrative, especially compared to the quick dissemination of news on social media. In many cases, spokespeople may find themselves in difficult situations when they do not have sufficient information to address rumors or circulating news. Journalists contacting them may encounter a lack of clear and accurate information, which further complicates the communication process.

In this context, a Professor of Media and Public Relations at Kuwait University Dr. Hussein Ibrahim affirmed that there are specific criteria and qualities to look out for when selecting an official spokesperson, which include a solid understanding of the agency’s work and the ability to effectively engage with the public. He explained that an official spokesperson must possess the ability to analyze problems and make quick decisions, tact, strong communication skills, and the ability to convey information accurately with the support of their deep knowledge of relevant topics.