stc hosts digital marketing workshop in collaboration with Ordable

18/09/2024

KUWAIT CITY, Sept 18: Kuwait Telecommunications Company – stc, a world-class digital leader providing innovative services and platforms to customers, enabling the digital transformation in Kuwait, hosted a digital marketing workshop in collaboration with Ordable, an innovative platform that offers a wide range of custom-tailored solutions to businesses that include online ordering, scan or tap, point of sale, and B2B. The workshop, led by Ordable’s Co-Founder, Salem Marafi, witnessed the participation of over 30 entrepreneurs representing various local businesses and restaurants.

The digital marketing workshop, organized under the ‘weyak’ initiative, is part of stc’s broader efforts to support and empower local entrepreneurs and SMEs by providing them with the knowledge and tools needed to excel in today’s fast-evolving digital landscape. As digital marketing becomes a vital component of business growth, particularly for small businesses, stc aims to leverage its network and expertise to position itself as the preferred digital enabler, offering tailored solutions and knowledge to enhance the success of SMEs in Kuwait.

Throughout the workshop, Marafi provided participants with valuable insights related to the power of successful digital marketing and its impact on businesses. He covered a range of topics within digital marketing, as well as the modern tools available today, the impact of efficiently utilizing social media platforms, as well as engagement techniques tailored to different segments and sectors in the market. Marafi also held a Q&A session for participants, allowing them to speak about their current situations and ask questions related to their businesses.

In a statement, stc highlighted its commitment to enabling digital transformation and innovation across Kuwait’s business ecosystem. The Company frequently organizes workshops and educational programs with the main focus being to educate and empower the community. These programs allow participants to understand and learn more about the different products and services available in the market that could help them achieve their goals or streamline segments of their operations. stc aims to support local businesses by leveraging market knowledge and marketing techniques mentioned by experts to expand their online presence, engage with customers more effectively, and drive business growth.

stc emphasized its ongoing commitment to organizing workshops that actively engage the community and offer valuable insights across a range of topics. By fostering educational and interactive platforms, stc is dedicated to cultivating a supportive and dynamic environment. Additionally, the Company continues to strengthen its partnerships with both public and private sector entities to amplify its impact and broaden its reach.