A group photo of the stc and Flare Fitness teams.

KUWAIT CITY, March 22: Kuwait Telecommunications Company – stc, a world-class digital leader providing innovative services and platforms to customers, enabling digital transformation in Kuwait, continued organizing initiatives this Ramadan under its strategic partnership with Flare Fitness for the 4th consecutive year. The initiatives included hosting the ‘Your calories = internet’ activity, and the Mishref Walkathon, a fitness challenge.  stc’s collaboration with Flare Fitness aligns with the objectives set under its 2025 Ramadan campaign as well as the Company’s extensive corporate social responsibility (CSR) and sustainability frameworks, which aim to spread a positive impact in the community.

Through its collaboration, Flare Fitness organized several events throughout the Holy Month of Ramadan to engage with the community and encourage individuals to stay fit while supporting a good cause. One of the activities, titled “Your steps equal Internet”, encouraged participants to move their bodies and record as many steps as they could. In return, stc pledged to donate free data and voice lines to families in need based on the number of steps taken in collaboration with the Tarahom Volunteer team. Proven by its success in previous years, stc organized this initiative once again given its impact on participants and the meaningful support it provides to families in need, reinforcing the power of collective movement for a greater cause.

As part of the collaboration, stc sponsored the Mishref Walkathon, held from March 13th to 14th, which brought together fitness enthusiasts and families to promote an active lifestyle. The event encouraged participants of all ages to embrace an active lifestyle while enjoying a community-driven experience. Adding to the festivities, stc organized entertainment activities for children as they celebrated Gergean, creating a joyful environment filled with laughter, games, and the traditions of Ramadan during this time.
stc’s collaboration with Flare Fitness throughout Ramadan reflects the Company’s commitment to promoting a balanced and healthy lifestyle while emphasizing the importance of community engagement. By integrating fitness activities and giving back to those in need, stc continues to inspire individuals to stay active and support the community, aligning with the Company’s broader objectives defined under its CSR and sustainability programs.

In a statement, stc thanked Flare Fitness and all the organizers who played a role in achieving the successful outcomes witnessed throughout all the initiatives. The Company highlighted that supporting the community in various ways, especially encouraging a well-balanced lifestyle is an essential aspect of life, especially during the Holy Month of Ramadan. Through these initiatives, stc aims to empower the community, especially the younger generation, by encouraging them to adopt positive habits that contribute to both physical and mental well-being.

As part of its ‘With good, we go further’ campaign, stc will continue to introduce various initiatives throughout the Holy Month of Ramadan that embody the values of physical and mental health, generosity, and social responsibility. These efforts aim to strengthen bonds with the community while creating opportunities for positive engagement that align with the essence of the Holy Month.