25/11/2024
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25/11/2024
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Kuwait, 25 November 2024: Kuwait Telecommunications Company – stc, a world-class digital leader providing innovative services and platforms to customers, enabling the digital transformation in Kuwait, sponsored the ‘Flare Fitness Athletes Games 2024’ also known as ‘Flare Festival’ for the fifth consecutive year. The festival took place from November 21st till the 23rd at the Marina Crescent. stc’s sponsorship of the fitness event comes under the Company’s ‘weyak’ initiative, a program launched under stc’s extensive sustainable corporate social responsibility which focuses on supporting local entrepreneurs.
Flare Festival is considered one of the largest events of its kind in Kuwait with a successful track record in attracting a large group of competitors from around the region. Every year, the festival witnesses a massive turnout of attendees who are eager to cheer on participating athletes as they compete for various championship titles. This year the festival welcomed over 3,500 registered competitors across all tournament events, with a total of over 8,000 attendees over the course of three days.
The Corporate Communications team led by Ahmad Al Nuwaibet, PR & Social Media Manager at stc Kuwait along with members from stc’s sofara’a program were present throughout the 3 days event and even took part in the organization aspect of the festival and answered customers’ enquiries about stc’s latest activities and initiatives.
As one of the most anticipated fitness festivals in Kuwait, ‘Flare Festival’ serves as a recognized platform for athletes wanting to compete in various sports including The Heat, The Hindrance Race, The Student Competition, The Barbell, The Gravity, The Sea-Master, and the Knockout. Each tournament organized under the festival represents a unique athletic event where athletes can showcase their unique athletic abilities. Competitors winning the championship title in each sporting event were recognized for their performance and crowned champions during the closing ceremony.
In recognition of its continuous support and sponsorship role, stc was honored during the closing ceremony in the esteemed presence of Vice President of the Kuwait Olympic Committee Sheikh Mubarak Faisal Nawaf Al-Ahmad Al-Sabah. The Company expressed its gratitude towards the individuals and teams whose contributions were integral to the festival's success. stc's role in the festival also represented the Company’s stand in supporting local sport initiatives that have gained regional recognition for their positive societal impact in organizing such events.
stc had also set up its booth at the event, welcoming both competitors and attendees to explore its range of telecom and digital solutions. The Company also organized several competitions to engage with the attendees in order to enhance its ongoing communication with different segment of the society and to promote a healthy lifestyle, especially among the younger generation, in addition to encouraging them to adopt a culture of teamwork. The Company also awarded a range of prizes to the winners of the festival various competitions in the presence of stc’s Corporate Communications Team. Additionally, as it does throughout its years of sponsoring the event, stc encouraged its employees to participate in the event as part of its ongoing commitment to promote a sustainable culture of health and teamwork.
Danah AlJasem, General Manager of Corporate Communications at stc, said, “We are proud to enhance and develop our strategic partnership with Flare Fitness under the umbrella of “Weyak” to sponsor the Flare Festival for the fifth consecutive year. Our sponsorship of this initiative and event comes within the framework of the company’s continuous support to enable a healthy lifestyle and enhance the culture of teamwork among various segments of society, by providing them with the necessary tools and capabilities within these events to achieve the set goals. It is also a strategic approach supported by stc within its workplace where stc promotes wellbeing amongst its employees to enhance the work culture for better productivity.
She added: “Our sponsorship of ‘Flare Festival’ has become an annual contribution under our comprehensive sustainable CSR program, especially given the witnessed impact this event has within the local sports community. Such events reflect the level of engagement and sportsmanship that stc strongly supports when it comes to sporting events and activities that bring various members of the community together that include individuals and youth of all ages.”
Commending Flare Fitness for their effort in organizing the event, AlJasem thanked the various teams involved and the management team at Flare Fitness and she extended her thanks to stc’s Corporate Communications team and stc’s sofara’a program members. She emphasized stc’s successful approach as a key market player in partnering and forming strategic and sustainable alliances with a network of organizations and businesses in Kuwait, both government and private, to serve the community. stc has had a longstanding partnership with Flare Fitness that extends beyond its sponsorship role within the festival, as the strategic partnership will include diverse events and activities throughout the coming year within a comprehensive agenda in line with stc’s integrated CSR program.
Managing Partner at Flare Fitness, Yousef Ahmad Al Shaya, said “We are proud to witness another successful season of ‘Flare Festival’ and would like to thank stc for being by our side as active sponsors throughout the past five years. Their support has contributed to the festival’s growth, which has become a prominent event within the local and regional sports community. Flare Festival brings together participants from across the region, celebrating health, fitness, and community spirit, and provides a platform for athletes to showcase their skills in an engaging environment.”
Al Shaya added, “Our longstanding partnership with stc has proven to be a fruitful one that is dedicated to highlighting our abilities in organizing activities and events that promote health and fitness within the community. Together, we have been able to create experiences for people of all ages, encouraging active lifestyles and uniting individuals through a shared commitment to wellness. This partnership not only strengthens our mission but also amplifies our impact, making it possible to reach more people and inspire positive lifestyle changes within our community.”
