18/02/2025
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18/02/2025
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KUWAIT CITY, Feb 18: Alwataniya Automotive Company, the exclusive distributor of SWM in the Gulf region, has officially inaugurated its new showroom, on Thursday, marking the brand’s entry into the Kuwaiti automotive market.
During the launch event, Ahmed Essa Al-Loughani, Group Chairman of Alwataniya Automotive Company, highlighted the significant advancements in Chinese automobiles in recent years, stating that they have emerged as formidable competitors in global markets, including the Gulf region.
He added that SWM’s combination of modern Italian design and affordability makes it an attractive option for consumers in Kuwait, announcing the brand’s official launch with new models to come by 2025.
Loughani indicated that the decision to bring SWM to the region was based on comprehensive market research, highlighting its competitive pricing, low maintenance costs, and long-term warranty, making it a compelling choice for consumers.
“Chinese cars have gained significant traction since the COVID-19 pandemic, serving as an alternative amid shortages of European and Japanese models. Since 2020, they have improved in quality and features, which led us to introduce SWM to the Kuwaiti market,” he explained.
Unlike the common practice of launching vehicles first and then establishing service centers, Alwataniya Automotive took a reverse approach by setting up a fully equipped maintenance center, hiring skilled staff, and stocking spare parts before the arrival of the vehicles.
He pointed out “We launched our service center before the cars even arrived, ensuring our technical teams were trained on similar models in preparation for SWM’s debut. This guarantees high-quality service from day one.”
Alwataniya Automotive’s vision extends beyond Kuwait, as Loughani affirmed that his company holds exclusive distribution rights across the Gulf and is set to expand into other GCC markets in 2025, noting “We will be present in at least one or two Gulf countries before 2025.”
Regarding SWM’s advantages over competitors, he highlighted the brand’s affordable pricing, low maintenance costs, and an extended warranty of 8 years or 200,000 km, along with 24/7 roadside assistance.
The first batch of SWM vehicles has arrived in Kuwait, with strong initial demand. The company expects increasing interest as new shipments will arrive monthly throughout 2025.
Loughani also revealed attractive financing options in partnership with Kuwait Finance House, offering monthly installments starting from KD 85 with no down payment.
Addressing concerns about the car’s performance in Kuwait’s extreme heat, Loughani assured that SWM vehicles were tested during the summer and proved their reliability, adding that his company conducted customer trials and gathered feedback to enhance the overall experience.
On the brand’s history, he indicated that SWM was originally founded in 1971 as a motorcycle manufacturer. The brand was revived in 2014 by the Chinese company Shineray Group, shifting its focus to automobiles. Since then, SWM has specialized in producing affordable SUVs and passenger vehicles, blending Italian design with Chinese engineering.
Concluding his statement, he said “We are all geared up to achieve the desired sales results in 2025 and the following years. We are confident that SWM will establish itself as a trusted and competitive choice in the Kuwaiti automotive market. Also, the next batch will include commercial vehicles like mini vans and family vans in addition to a new batch of sedan cars is set to arrive in early 2026.”
For his part, Iqbal, Chief Executive Officer and Board Member of Al Watamiya Automotive, highlighted the GO1-F (Hero car) as a standout vehicle, stating that at Al Watamiya Automotive, they are proud to offer a car that brings innovation and convenience to their customers.
He explained “The GO1-F is built for drivers who want both power and comfort. With its turbo engine, smooth 7-speed transmission, and advanced safety features, it offers a thrilling yet secure driving experience.”
Iqbal Added that the car also comes packed with smart technology, from wireless charging to a panoramic camera, making every journey easier and more enjoyable.
