19/09/2024
Share:
19/09/2024
Share:
KUWAIT CITY, Sept 19: Warba Bank announced its sponsorship of the "Rewayat’hum" (Their Story) podcast for the second year in a row, presented by Sayer Al-Otaibi, which hosts influentials from various fields popular in the Kuwaiti society.
Ayman Salem Al-Mutairi, Director Marketing and Corporate Communications at Warba Bank, said that the episodes will be broadcast on board of Kuwait Airways, in addition to YouTube and other social media platforms, noting that the first sponsored episodes have exceeded 2 million views so far.
Al-Mutairi stated that the program seeks to introduce people to social events in Kuwait that have not been addressed before and are being published and documented for the first time. The program connects different generations within the same family with events that occurred in Kuwait. The program will be in the podcast style that is popular around the world, as it attracts the viewer to focus on the dialogue and story in the interviews. This is due to the simplicity of the decor, which gives the guest comfort and allows him to continue the dialogue and tell the events.
The program is special as it adopts the form of a podcast with a fast, direct and specific dialogue rhythm, far from traditional talk shows.
Al-Mutairi expressed his happiness, saying: “We at Warba Bank are happy to sponsor the “Rewayat’hum” program, which aims to tell useful stories,” Stressing that Warba Bank works to support and highlight local initiatives that shed light on our history and local stories.
He pointed out that Warba Bank is sponsoring the “Rewayat’hum” program for the second year in a row, as part of a wide range of initiatives led by the Bank to achieve community sustainability, adding that Warba Bank continues its strong commitment to the sustainability program at the community, economic and environmental levels through initiatives that have been strategically identified in a systematic manner.
In turn, the broadcaster Sayer Al-Otaibi, the owner of the " Rewayat’hum " podcast, thanked Warba Bank for the sponsorship, stressing that the episodes have a societal impact on the recipient, as each episode targets a specific segment, and we found this through the followers on the psychological, scientific and historical levels, which led to a positive role played by the " Rewayat’hum " podcast, and that cooperation with Warba Bank led to achieving positive results.
Warba Bank is one of the banks that have achieved great successes in a short period of time, as it has occupied a leading position by providing innovative digital banking services in accordance with Islamic Sharia for individuals and companies. It is one of the local banks with the largest number of shareholders, and this is one of the most prominent elements that make the bank close to all members of society.
