Have you noticed that sleek SUVs and crossovers seem to be everywhere in Kuwait? You’re not alone. Although total car sales barely inched upward in 2024, rising just +0.9%, the vehicles we’re buying have changed dramatically. Picture bustling dealership lots full of stylish Chinese models that began their rise in 2023, a shakeup among the luxury elites, and a Toyota Land Cruiser still dominating the roads.

A Quick Snapshot

Yet these stats only hint at the bigger story. Why exactly are Kuwait’s drivers flocking to larger, higher-riding vehicles? Which brands are reaping the rewards, and which ones took a tumble? Let’s dive in.

1. The SUV Craze

Who can resist a spacious cabin and rugged styling? From big families to solo drivers, SUVs in Kuwait appeal to almost everyone. They handle the country’s mix of city streets and open roads comfortably, and you never have to worry about cramped legroom when heading on family trips or desert escapades. Even with modest monthly payments, a new or used SUV can be surprisingly affordable these days, especially now that more manufacturers, including newcomers from China, are rolling out appealing models at competitive prices.

Among the top sellers, the Toyota Land Cruiser remains king (despite a dip in sales from its 2023 peak). Meanwhile, crossovers like the Ford Territory raced up the charts, reflecting a growing appetite for compact and mid-size SUVs.

2. The Chinese Brands Are Here to Stay

Ever seen so many new Chinese cars on the road? Not long ago, you could drive for days without spotting one. In 2024, that’s impossible—Chinese automakers collectively claimed almost 24% of all sales in Kuwait. It’s not just one nameplate doing the heavy lifting, either. Brands like Geely, Changan, Jetour, Exeed, and MG have carved out their own followings. Some soared by triple digits in year-on-year growth.

What’s their secret? They offer high-tech features, stylish interiors, and extended warranties, often at prices well below rival offerings. For many Kuwaitis, that’s too good to pass up. It’s a recipe that’s pushing even established Japanese and American brands to step up their game.

3. BMW Outpaces Mercedes in the Luxury Arena

Wondering which high-end cars Kuwaitis love most? This year, BMW edged past Mercedes in the German rivalry, boosted by a fresh wave of SUVs and redesigned sedans. Mercedes wasn’t far behind, it still commands plenty of cachet, but supply challenges and shifting consumer tastes slowed it down. That said, Lexus remains the single highest-volume premium brand overall, even though its sales declined from last year.

4. Toyota Still #1, but Loses Some Ground

Despite staying on top at 26,905 units sold, Toyota’s share dipped to around 20.6% (down from 23.6%). The evergreen Camry and Corolla hold strong, but the real star remains the Land Cruiser, a fixture on Kuwaiti roads for its go-anywhere credibility. Still, with SUVs from Ford and Chinese contenders gaining, Toyota faces tougher competition each month.

5. Nudging Toward Electrification (Slowly)

Ever thought of buying an electric car here? Some have, just look at Tesla and a few Eropean EVs. Even so, electric vehicles remain a sliver of the pie (under 1% of sales). Cheap fuel in Kuwait doesn’t exactly spark a rush toward EVs, though a handful of early adopters enjoy the novelty and instant torque. Over time, better charging infrastructure and more models could make EVs more attractive, but that transition is a ways off.

6. Other Noteworthy Trends

7. Looking Ahead to 2025

Where does Kuwait’s auto market go from here?

Final Thoughts

Kuwait’s 2024 automotive market may not have roared ahead in raw numbers, but the way we buy cars is changing fast. We’re spending more on SUVs, bigger, taller, and often loaded with technology, and we’re increasingly drawn to up-and-coming Chinese manufacturers. Even the traditional luxury scene feels the shake-up, with BMW taking the spotlight from Mercedes. And though electric cars remain a curiosity for now, the seeds of a future EV surge may already be planted.

What do you think? Will Chinese vehicles keep rising in popularity, or will established names fight back? One thing’s certain: as 2025 approaches, it’s never been a livelier time to be in Kuwait’s car market, whether you’re shopping, selling, or simply watching the roads with curiosity. Looking for expert insights on automotive trends and strategic market positioning? Visit Ali Bahbahani & Partners at alibahbahani.com to explore in-depth automotive analysis, business consulting, and investment strategies tailored for the evolving Kuwaiti market