Kuwait / Barcelona, Mar 02: Zain announced it has signed a memorandum of understanding with global partner Samsung at the Mobile World Congress (MWC 2024) in Barcelona, Spain. The agreement explores future joint collaboration and new opportunities to expand on Zain and Samsung’s long-term partnership to bring the best tech innovations to consumers and businesses in the Kuwaiti market.

The signing ceremony was attended by Zain Kuwait Acting CEO Nawaf Algharabally, Samsung Gulf President Doohee Lee, Zain Group Chief Investment and Digital Transformation Officer Malek Hammoud, Zain Kuwait CCO Meshal Al Kandari, Zain Kuwait Chief Enterprise & Business Officer Hamad Al Marzouq, Samsung Gulf Senior Sales Director Fadi Abu Shamat, and executives from the two partners.

The MoU explores future collaboration opportunities between Zain and Samsung to grow their existing, long-term partnership that has seen numerous operational and commercial successes throughout the past years. The agreement also sets pillars for the two companies to join forces and expand their efforts to bring the best services, solutions, and innovations to the local market. This springs from Zain and Samsung’s joint vision to leverage on innovation to achieve sustainable growth in both consumer and business sectors.

In a recent success of this partnership, Zain hosted a special event to celebrate the launch of the all-new Samsung Galaxy S24 series. The event was attended by executive management teams from both companies, along with Zain’s dedicated customers, Samsung enthusiasts, and content creators from the local tech community. Users got to experience the new devices up-close prior to their official launch and learned more about the lineup’s top innovations and best AI-powered features.

The exclusive event offered an opportunity to experience the all-new lineup, which included the flagship Galaxy S24 Ultra, Galaxy S24+, and Galaxy S24. Guests were introduced to revolutionary features from the three AI-powered devices.

In another achievement, Zain became in 2022 the first operator globally to commercially launch voice over 5G (Vo5G) with nationwide coverage on the Samsung Galaxy S series, bringing crystal-clear voice calls over 5G on the nation’s biggest network. The step reaffirmed the leadership position Zain’s award-winning network holds as the first and best choice for a seamless digital experience.

Zain maintains its leadership position within the local ICT industry through its robust ecosystem of strategic partnerships with the world’s biggest technology leaders. Building upon early investment in cutting-edge technology infrastructure and harnessing the talent of its national workforce, the company remains at the forefront of innovation, consistently delivering groundbreaking technologies to Kuwait's largest customer base.