18/12/2024
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18/12/2024
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KUWAIT CITY, Dec 18: Zain was honored with five prestigious awards during the 12th edition of the Kuwait Creativity Award. The accolades highlighted the company's exceptional media campaigns, impactful commercials, and continued efforts to create positive change through its awareness initiatives and community programs throughout 2024.
The awards were presented during a ceremony held by the Arab Media Forum under the patronage of H.E. Abdulrahman Bedah Al-Mutairi, Minister of Information, Culture, and State Minister for Youth Affairs. The event was attended by Dr. Nasser Muhaisen, Undersecretary of the Ministry of Information, alongside a distinguished gathering of guests, media professionals, artists, content creators, and influencers.
Zain secured awards across five categories: Creativity in Awareness, for its Ramadan TVC; National Campaigns, for its National Day TVC; Advertising Creativity, for its Eid Al-Fitr TVC; and Creativity in Social Responsibility, for the company’s annual Zain Alshuhoor Ramadan campaign. In addition, Zain received Best PR Personality, awarded to Waleed Al-Khashti, Zain Kuwait’s Chief Corporate Affairs and Relations Officer.
The Creativity in Awareness award was presented in recognition of Zain’s Ramadan TVC, which highlighted the Palestinian cause. Featuring a cast of talented children and the iconic Palestinian caricature figure, Handala, the campaign garnered over 16 million views since its launch. The project was produced in collaboration with advertising agency Joy Productions, with lyrics by Heba Hamada, music by Ihab Abdulwahed, music composition by Michael Fadel, and direction by Samir Aboud. The TVC was produced by publishing house VIP Films.
Zain also received the National Campaigns award for its National Day TVC, which celebrated the nation’s heritage, unity, and achievements, amassing nearly 7 million views to date. It featured the iconic voice of Kuwaiti artist Sanaa Al-Kharraz, with lyrics by poet Salem Sayer Al-Enzi, music by Suliman Ghannam Al-Daikan, and production by Joy Productions.
In the Advertising Creativity category, Zain was recognized for its Eid Al-Fitr TVC, which has accumulated over 19 million views. Inspired by Al-Mutanabi’s famous poem, the campaign was executed under the direction of Joy Productions, with music by Ihab Abdulwahed, music composition by Ahmed Tarek Yahya, mixing and mastering by Hani Mahrous, direction by Khaled Al-Rifai, and production by All Over Group.
The Creativity in Social Responsibility award celebrated the company’s Zain Alshuhoor annual Ramadan campaign. As one of Kuwait’s largest and longest-running community-driven initiatives, this campaign has been a cornerstone of Zain’s social outreach for over a decade. It offers a wide range of volunteer, humanitarian, and community programs throughout the holy month of Ramadan and into Eid Al-Fitr.
Zain’s advertising and creative content consistently reflect the values of its brand and resonate with societal trends. By addressing meaningful issues and celebrating significant moments, Zain aspires to be more than a provider of digital innovations—striving instead to be a brand that enriches all aspects of life and shares in its community’s most impactful events.
The recognition at the Kuwait Creativity Award underscores Zain’s dedication to excellence in marketing and advertising. As one of Kuwait’s leading economic institutions, Zain understands the pivotal role of both traditional and modern media in connecting with society and influencing positive change.
The Kuwait Creativity Award aims to elevate advertising standards across Kuwait and the Arab world by fostering a spirit of healthy competition and encouraging innovation. It seeks to refine the skills of professionals in the advertising industry while promoting constructive and positive ideas in creative materials.
