Kuwait City, May 26: Zain hosted a special workshop on content marketing at its Innovation Campus (ZINC), presented by creative writer and author Manaer Al Kandari. The session, joined by aspiring small business owners and content creators, aimed at fostering creativity and sharing tips on how to best leverage social media platforms to successfully promote SMEs.

The session is a continuation of a series of specialized workshops Zain hosts periodically to foster a culture of creativity by leveraging on the unlimited capabilities of technology. Through such initiatives, the company hopes to empower individuals to use tech innovation to pursue their passion for art and content creation, by bringing the best local experts to share their insights and expertise.

Al Kandari also explained how to carefully outline and execute a comprehensive marketing strategy for every unique small business, as well as how to create attractive content and use it as a key tool to market products and services. In addition, she described the nature of various social media platforms, how they serve different audiences, and how to leverage each platform’s strengths to best reach the target audience.

Al Kandari also discussed how to outline and execute a comprehensive marketing strategy tailored to each small business. She emphasized the creation of attractive content as a key marketing tool and described the nature of various social media platforms, their different audiences, and how to leverage each platform’s strengths to reach the target audience effectively.

The workshop was well-received by content creators, SME owners, and creative individuals, offering a mix of theoretical and practical approaches to enhance attendees’ skills and produce valuable outcomes.

Zain fosters a culture of creativity in the community by empowering talented individuals to leverage technology. The company collaborates with local content creators to offer programs and sessions that encourage the public, especially young people, to pursue their passions and develop their innovation, creativity, and technology skills.