Kuwait City, Mar 12: Zain kicked-off its annual Ramadan social campaign, Zain Alshuhoor, with the food supplies (Machla) initiative. The supplies were presented to underprivileged communities through three of Zain’s strategic partners: the Social Care Centers of the Ministry of Social Affairs, the Kuwait Red Crescent Society (KRCS), and the Kuwait Food Bank - all official, recognized organizations.

The food supplies were prepared and distributed to those in need before the start of the Holy Month of Ramadan. In attendance were Acting Undersecretary of the Ministry of Social Affairs Abdulaziz Sari Al Mutairi, Kuwait Red Crescent Society (KRCS) Managing Director Abdulrahman Al Oun, Zain Kuwait Corporate Relations Department Manager Hamad Al Musaibeeh, officials from the Kuwait Food Bank, and members of the Zain Alshuhoor volunteer team.

In a step that showed the Zain family’s commitment to bring about positive social impact in the community, members of the Zain Alshuhoor volunteer team – that consists of Zain employees from across the company’s divisions and departments – gathered at Zain’s headquarters in Shuwaikh to prepare the food supplies. Foodstuffs were categorized and distributed into boxes ahead of their delivery to the three organizations.

The food supplies were delivered to the Social Care Centers of the Ministry of Social Affairs, where they were presented to residents of the centers, including foster care children, elderly individuals, and people with special needs. The supply boxes were also delivered to the Kuwait Red Crescent Society (KRCS) and the Kuwait Food Bank to be presented to underprivileged families and individuals across the nation.

This year, six of Zain’s strategic community partners from both the public and private sectors join its annual Ramadan social campaign, Zain Alshuhoor. The campaign features a wide range of humanitarian, charitable, social, religious, health, and sports programs that continue throughout the Holy Month of Ramadan.

Zain Alshuhoor is one of Kuwait’s biggest and most successful community programs during the Holy Month. Every year, the company introduces a bigger, renewed version of the campaign that expands upon the previous year in its initiatives and programs. The campaign strives to share the blessings of this much-cherished month with the entire Kuwaiti people.